Mission

In order to strive to be one of the best in the field of marketing and distribution management, our department sticks to the motto “Dedication to teaching, high-quality service, and innovation.” In addition, to meet the real-life needs of the marketing industry, our department develops students with professional marketing management ability and creativity.

 

  

Programs

         1. Bachelor’s degree program:

         (1) General Bachelor’s Degree program

         (2) Industry-Academia Cooperation / Collaboration Project Education Program

         2. Master’s degree program

         (1) General MS Program

         (2) Continuing Education MS Program of Digital Marketing

         3. MS Program for Soldiers in Service

 

 

Features

★ Courses are designed to reflect real-world marketing and distribution management issues, and as a result, students’ talents match corporate requirements.

★ Students are rewarded for obtaining professional licenses, thus their employment competitive advantages are increased.

★ In order to enhance student expertise, the college encourages students to participate in research projects.

★ The college arranges regular visits and field trips in order to expose students to real-life business settings and work environments.

★ The college offers senior students internship opportunities on campus in order to facilitate their employability after graduation.

 

 

  

Teaching Goals

★ Design marketing planning and distribution management courses that teach students professional management from both theoretical and practical perspectives.

★ Provide certificated counseling in order to enhance students’ employability and competitiveness, as well as assist students with career placement and advancement.

★ Strengthen academic and industrial exchanges and cooperation, in order to understand the progress of research in relevant domains.

★ Focus on training knowledgable, independent thinking, and problem-solving students.

★ Train professional and ethical students who are aware of macro-perspectives.

 

 

 

Equipment and resources

 

 

 

Consumer Behavior Analysis Center

Chain Store Service Simulation Classroom

 

 

 

 

 

Career prospects

 

In the age of information technology, enterprises have an urgent need to recruit talented employees who possess specialized knowledge and skills. As a result, our graduates can get a job quickly after graduation as they have gained not only theoretical knowledge but also practical experience in marketing and distribution management.